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Getting to the Point
 

Challenge

Trade.Gov is the Website for the International Trade Administration (ITA), Department of Commerce. ITA supports President Obama’s recovery agenda and the National Export Initiative to sustain economic growth and support American jobs. The website project goals outlined by ITA included: the consolidation of the ITA Web content for presentation as a single corporate entity; to enhance the Website visitor's experience by making information easy to find; to provide additional avenues for specific content to "float to the top"; to help ITA's Web communications expand beyond ITA office stovepipes; and to address trade audiences not served by the Export.gov Website. It was indicated that the website’s content should be sorted and available by the mission areas of ITA: Helping U.S. Businesses, Promoting Trade and Investment, Strengthening U.S. Industry Competitiveness, and Ensuring Fair Trade. This content also needed to be sorted and available by industry and country. Its presentation is based on the framework of the Export.Gov & WhiteHouse.Gov Websites, with minor changes for ITA standardization.

Solution

MIL led the new information architecture and redesign of the Trade.Gov Website. Currently, MIL is working on migrating the ASP based Trade.Gov into an Oracle (Stellent) Universal Content Management system. The solution will provide easy contribution of content by most Office of Public Affairs personnel. MIL is responsible for system architecture, configuration, administration, development and implementation. In addition, MIL developed various custom workflows, themes and components for the Website.

Benefit

The predicted/expected ROI by migrating the ASP based Trade.Gov into the Oracle Universal Content Management system is increase in OCIO’s IT staff and user productivity, significant cost savings from increased IT staff efficiency, and lower capital and operating expenses (as learned from Export.Gov and Trade Compliance Center websites).

The MIL Corporation proves that success doesn’t just come from meeting the challenge, but from exceeding expectations and raising standards.